Bruce Freud

Bruce Benjamin Freud

Tuesday, November 16th, 1954 - Saturday, December 7th, 2019
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Bruce Benjamin Freud, 65, of Beverly Hills, CA. Beloved husband of Marta Freud, née Rosen; loving father of Michael, Jacob, and Zachary Freud; devoted son of Mildred Freud Mendelson and the late William Freud; cherished brother of Steven (Linda) Freud, Elissa (Steve Willis) Freud, and Douglas (Margaret Schott) Freud; treasured son-in-law of the late Eunice and the late William Rosen; special brother-in-law of Marc (Hadassah) Rosen, James (Sarah) Rosen, and Gary (Jose Melo) Rosen; fond uncle of Rebecca and Sarah Willis, Jordan and Em Freud, Aryeh Freud, Noa, Daniel, Benjamin, Gabriel, Samuel, and Lucila Rosen; friend to so many.

Bruce was a builder. From Chicago to Broadway to Hollywood, Bruce saw the world for what it was and he saw people for what they could become. He was blessed with an almost magical ability to connect with people and uncanny intuition into their reality. He had a special gift for listening. Many lives were changed by Bruce’s faith in their abilities and encouragement of their dreams.

Bruce’s energy and spirit were inexhaustible. He was a serial entrepreneur, a natural leader, and a born story-teller. He had a tale for almost every situation, almost all of which were true. He was authentic -- he lived his values. He proved you could be a successful businessman while displaying positivity, kindness, and integrity.

After receiving an MBA from Northwestern University in 1977, Bruce flourished in the garment industry in Chicago and launched his own women’s wear line. He jumped to entertainment in 2000, launching LiquidGeneration and growing it to become the leading US online animation site of its time.

Building companies was his craft, but family was his passion. He spent hours and hours with his kids and their friends, playing cards after midnight, giving them advice, and sharing stories. He treated everyone, no matter their age, as an equal. He loved craps, cruises, cigars, Lou Malnati’s pizza, Walker Brothers German pancakes, sushi, and the Chicago Bears, not necessarily in that order.

In business, with friends, in marriage, in life, he committed fully and never gave up. He worked, dreamed, loved, and laughed until his very last moment. He gave his last measure to us until he could give no more. He will be loved and missed forever.

Service Wednesday, 12 Noon at The Chapel, 195 N. Buffalo Grove Rd., Buffalo Grove, IL (1 Blk N. of Lake Cook Rd.). Interment Shalom Memorial Park. Donations may be made to or the charity of your choice. Info: The Goldman Funeral Group, (847) 478-1600.
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Service Details

  • Service

    Wednesday, December 11th, 2019 | 12:00pm
    Wednesday, December 11th, 2019 12:00pm
    Buffalo Grove Chapel - Under the Direction of The Goldman Funeral Group
    195 N. Buffalo Grove Road
    Get Directions: View Map | Text | Email
    Rabbi David Wolkenfeld
  • Interment

    Shalom Memorial Park
    1700 W. Rand Road
    Get Directions: View Map | Text | Email


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Private Condolence

Melanie Massie

Posted at 01:59pm
I moved to LA in 2006 under horrific circumstances after a divorce and custody battle. My son lived with his dad in Beverly Hills. When I would visit, I would feel like a total outsider, lost and alone. Bruce and Marta openEd their home to me and my son and always made us feel like a part of the family. They would have me over for dinner quite often, and to this day Marta and I remain close friends. We would often share our pain as we watched her mother and my father battle dementia. We were sisters in grief. Both of my parents passed in the last two years, both of her parents passed this year and now Bruce. My heart is broken for her, but I will be here for her, the same way she and Bruce were always there for me and my son. I love and miss you Bruce. Rest well.

Armando Orellana

Posted at 12:11pm
What it was like working with Bruce since 2004 -

I finished my job interview at Liquid Generation and Brad introduced me to Mr. Bruce Freud. Bruce was just as sweet and kind to me then as he was to me the rest of my life. I didn’t know it then, that Bruce would be such an enormous part of my life.

At LG, Bruce was the best boss a creative team could possibly have. He had complete trust in us and let us be. During our Monday creative meetings he would simple pop in and ask, “sooo what are we making this week”… we would say - “a game about Tom Cruise!” Or - “a short about Michael Jackson!” He would simple reply - “Okay.” Either with amusement or kinda confused, and go about his day. Either way he trusted and believed in us to do a good job. For 15 years, it’s been the same.

Flash forward a bunch of years and now I’m hiring people. I would hire someone and just like Brad had me meet Bruce before making the hire official, people I hired would do the same. I would say - “Ok! I'm good, now let's go meet Bruce.” They would go into his office and I’d leave. Few minutes would pass and they would come back to my office. (Imagine everyone sweaty and scared looking.) Every single person came out that way. I don’t know why but they would all be very intimidated by Bruce. Confused, I would laugh and say - “Haha no no no Bruce is the nicest guy in the world.” I think Bruce had an aura of greatness that people confused as intimidating because sure enough, a week or two later that same sweaty, scared person would tell me “ I love Bruce, he’s great!” From what I know, Bruce was batting a thousand. Loved by all.

Bruce was everyone's advisor, friend, confidant, therapist, etc etc, in short, everyone trusted and loved him. Bruce could talk about anything for days, so much so that I remember his most beloved and vigilant assistant Ashley would always say, “ok Bruce that's enough chatter you have to prep for your meeting!”

I would tell my wife about work stuff and she would ask “ Where and how does Bruce meet these people?”I would shrug and say “I dunno… the cigar club?” After a while I understood, he’s Bruce, his positive energy was infectious, how could you not want to do business with a man like him.

I never realized until now, that Bruce was my guardian angel on earth. This wonderful man has always been there for me, believed in me and was my biggest fan. He would proudly introduce me - “This is Armando, he handles the art for us...he’s a world class artist.” I don’t know what I did to deserve such a great friend but I thank God he made us cross paths. I thank God that I got to work so closely with Bruce and Jake for the last year with Figment Entertainment, working with our small team was a blast, laughing at his dinner table creating crazy stories I will sorely sorely miss. I will miss our chats about celebrities, politics, sports and everything under the sun. I learned a great deal from this man and I hope to make you proud.

I’m going to miss you dearly sir.

PS- I won’t say it out loud, but I’ll whisper “ Go Bears” in my head when they play just for you.


Haley Davis

Posted at 11:33am
Wishing you peace to bring comfort, courage to face the days ahead and loving memories to forever hold in your hearts. Thinking of grieving with you.
Flower Image

Haley Davis purchased flowers for the family of Bruce Freud.


Ashley McEntee

Posted at 07:36pm
There are so many words and feelings that come to mind when thinking of my favorite memories of Bruce aka "Bruiser". He was such a great friend, mentor, and father-like figure in my life. He played such an instrumental role in my career and for that, I'll always be grateful. There was no denying he was a man who spoke his mind and always had a good story to share. I'll miss our talks about life, work, our favorite tv shows and his remarks on every Bear game... whether or not I knew what he was saying about each player... it was his charismatic personality and his words of wisdom that I cherished. His heart was of pure gold and I can't imagine life without him, but I know his spirit will continue. Marta, Michael, Jake and Zach, my heart goes out to each of you. Please accept my condolences, just know that I am here for you, please don’t hesitate to reach out, especially during this difficult time. Bruce was a class act and will be greatly missed! XO Ashley

Brian Shuster

Posted at 03:45pm
So many of us are deeply saddened with the loss of such an amazing human being. Bruce was a friend, mentor, guide, voice of reason for so many of us - and will be missed very much by all. Bruce was always there for his family and friends. Like a rock, you could always rely on Bruce for ANYTHING. Bruce was funny, charming, warm and authentic... a great man. For many of us - I know our lives will never be the same without him. Bruce - i will miss you very much, and am so grateful for all the years i got to call you my friend. Marta, Jake and Zach and Michael... My heart hurts for all of you - Bruce was the best husband, father and friend!!

with love from Brian

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